Bantr is a fictional dating app featured in the Apple TV+ show, Ted Lasso that Keeley Jones is promoting. The app requires no pictures, instead relying on users to judge potential partners based on what is written. Rebecca Welton was initially skeptical of this but finally use it anyway to find dates. Keeley asks AFC Richmond players to use the app as a means of boosting its status.
The team's involvement with the app was initially just through Keeley, who was doing it as a freelance job outside her official position as the team's Head of Marketing. After the team's protest against Dubai Air's parent company Ceritihium Oil by covering up Dubai Air's logo on their kits during a match, Bantr steps up as a new sponsor and by "The Signal", the company's name is emblazoned on their kits and banners around the stadium.
O'Brien is one of the players who interested of using the app after Keeley asked the rest of the team while Colin Hughes thought it similar with Grindr. Sam Obisanya is a frequent user of the app, and found himself getting serious about a woman on the chatroom, not realizing that it's actually his boss, Rebecca.