Coach Beard is a character featured in the Apple TV+ show, Ted Lasso. He joined Ted Lasso on his trip to the UK to be his assistant coach for AFC Richmond. He is Ted's right-hand man and available to help where he can. He read a lot of soccer novels in preparation for the role of coach and indeed had more knowledge of soccer and UK culture than Ted.
Moving to England
Beard joined Ted Lasso on his trip to the UK to be his assistant coach for AFC Richmond. Beard is Ted's go-to man for advice coaching the team. Beard is also a part of Ted's group, “The Diamond Dogs” — consisting of Nate, Coach Beard, and Higgins. They give each other advice.
Coaching AFC Richmond
During his time at the club, he attended the 10th Annual Benefit for Underprivileged Children with Ted and the rest of the club's players. He also brought along a date for the event in Jane who he met at their Friday night chess club. The pair played chess during the event without a board much to the delight of Ted. However, once Cam Cole started performing at the event, Jane wanted to dance while Beard continued playing chess. With this, she walked away.
During the period where Ted was having issues with Jamie Tartt, he had issues with semantic satiation where he was repeating words and over time they had less meaning and became meaningless sounds. Beard tried to help Ted with this and in the end succumbed to it himself with the word "aces".
Near the end of SEason 1, Ted tells Beard he’s not going to bench Roy after all and gives him his reasoning about winning not mattering. That makes Beard snap for the first time all season. He tells Ted that winning does matter because they’re working with professional athletes, and there’s nothing wrong with enjoying a win. Beard thinks if Ted is willing to let the team suffer because of one player’s feelings, then he doesn’t want to drink with a guy that selfish.
A night out
After AFC Richmond’s loss to Manchester City F.C. in the FA Cup, Beard felt he had to shake off the defeat and opted not to go on the Richmond team bus with Ted and the team. He went to the pub and met Baz, Jeremy, and Paul. After talking about the meaning of life, Las Vegas, and Ted, Beard decided it was time to go for a night out with the trio. This would lead to a “high class club”, a jealous boyfriend, and meeting an old foe.