Keeley Jones is a main regular character featured in the Apple TV+ show, Ted Lasso, a model-turned-PR consultant for AFC Richmond, an ex-girlfriend of Roy Kent, a best friend of Rebecca Welton, a good friend of Ted Lasso, an ex-girlfriend of Jamie Tartt, a good friend of Flo Collins, and a CEO of KJPR Firm in Richmond.
Keeley is a freethinking woman with an entrepreneurial spirit who made a name for herself as an Influencer and a (often topless) model. She claims she is "sort of famous for being almost famous". A Richmond fan named Tommy even claims that Keeley was a "seminal" figure of his teenage years instead of Roy who was more famous.
Meeting Ted Lasso and Being A Pawn[]
Keeley meets Ted and Coach Beard at the Richmond FC's locker room as she is picking up Jamie for a manscaping session and she apologize for intruding. Later that day she returns to the locker room to pick up an item Jamie left and sees that Ted is covering her nipples in the topless photos he found in Jaime's locker with black tapes. She realizes that Ted is a decent and nice person, and they bond together over the "BELIEVE" sign poster that he put above his office door.
Keeley asks Ted which one is better: A panda or a lion? She is going to have a modelling work for Vanilla Vodka commercial but needs to put on a costume of one of those animals. But Rebecca cuts her off and says that a lion is a better animal. Keeley says that she feels intimidate with the tall boss lady.
Promotional image of Keeley
Rebecca advises Ted to hangout with Keeley so they can figure out how to support Jamie especially his relationship with other team players such as Roy. Ted then visits Keeley at the photoshoot, and asks what kind of support he can give to Jamie, in which she answers to give the star player a sexual favor, but he needs another alternative, and she gives him an instruction to praise Jamie more.
Meanwhile, Leslie Higgins hires a paparazzi per Rebecca's instruction to take some pictures of Ted and Keeley, to besmirch the new manager's reputation and put a strain on the relationship with Jamie. However, Keeley was told by her friend who work in the tabloid that there will be unflattering pictures of them together a day before they're being published and manage to postponed it. Both of them asks Rebecca for help, so she has no choice to cancel the manipulation plan.
Friendship and Accountability[]
Keeley and Roy starts to banter together, and she claims she can push all of his buttons, which makes him frustrated but respect her nonetheless. She likes to imitate him especially the way he grunts, and it actually makes him pay more attention to her. Keeley also start to show up at the Nelson Road Stadium to hangout with Rebecca and gives her a cactus as a present because the boss lady is a strong and prickly woman. Keeley begs Rebecca to show a naked picture of hers from the paparazzi and astonished that the woman is very beautiful, so she compliments her. The compliment gives Rebecca a confidence boost and they become closer.
When Roy tells Jamie to stay away from Nathan Shelley, Jamie instead order both Isaac McAdoo and Colin Hughes to keep doing it. Roy decides to put a stop to the bullying by headbutting Colin in a nightclub and berating Jamie in front of Keeley, Jeff Goodman, and the rest of the team. Both Roy and Keeley stares at each other for a while which confuses Jamie.
Keeley and Rebecca are having fun in a party rickshaw
Keeley attends the 10th Annual Benefit for Underprivileged Children alongside Jamie. She sees another side of Jamie who is chatting with another woman named Bex who, unbeknownst to her, is the girlfriend of Rupert Mannion.
Jamie is also an attention seeker and really doesn't care for other people's feelings. After engaging in a bidding war with Bex to win Jamie at the charity auction, she speaks with Rebecca who iterated the importance of accountability in a relationship which she did not have with her ex-husband, Rupert. Keeley apologizes to Roy after she bid him as a way to get back to Jamie. Roy forgives her, but Jamie mocks both of them, so she break it off with Jamie and goes out with Rebecca for a drink in a party rickshaw.
The next day, Keeley drops by at Jamie's house to return the house keys but surprised to discover a woman named Rosie rummaging the kitchen. Rosie is apparently a fan of Keeley, but she doesn't care, instead say to Jamie that she is now convinced that she made a good decision breaking up with him, especially after he slept with Rosie a mere hours after breaking up. She sarcastically thanked Jamie, but he's being obtuse about it.
Rebecca asks Keeley why is she still with Jamie, but she corrects her that they are done. However, she worked very hard to get Jamie an endorsement and she will get 10% from the advertisement. Rebecca sees Keeley's potential and offers her a job as a marketing and promotor who finds endorsement to Richmond players which she accepts.
Roy sees Keeley talking to Jamie, and starts to complain which she tells him that she's no longer with Jamie. That surprises Roy, and he apologizes for making an assumption, and sputters when she flirts with him. The next night after winning a match against Watford F.C., Roy and Keeley are having a moment in the parking lot, as he apologizes for his behavior yesterday which makes both of them smiles. It's obvious that Roy has developed romantic feelings for Keeley.
Relationship and Passion[]
Keeley is trying to help Roy with an endorsement but he declines, and that makes her tease him hard, which makes him a bit happy. However, Jamie visits her at her home, although she doesn't allow him to come over to her house because she knows that they would have sex as they have done several times in the past. He tells her that he refuse to come to the treatment room and bring an item from each player at midnight to do a 'ghost cleansing' ritual ceremony, but she advises him to stop battling others who wants to help him.
Rebecca asks Keeley to join her to Liverpool to attend a match against Everton F.C. at Goodison Park via a private plane as she already booked a hotel suite there. When they arrived at the hotel suite, Rebecca is upset because the room is the same room she shared with Rupert when they were together, and it's actually their anniversary. Keeley hugs her very tight and assures her that they will have a good time together and forget about her divorce.
Keeley and Roy kissed
Their weekend is interrupted by Sassy aka Flo Collins, who is Rebecca's best friend from the past. She unexpectedly saunters into the hotel suite, effortlessly reviving their friendship after about six years' separation. She immediately falls in with Keeley, who finds her fascinating. Sassy manages to show Keeley sides of Rebecca the former had never suspects existed. One such thing is Rebecca's fairly significant singing voice, which Keeley and the whole of AFC Richmond witnesses during a post-victory karaoke session.
Roy eventually walks her back to hotel after the karaoke party especially after Keeley declined Rebecca's invitation to go back to the hotel. They kiss outside Keeley's hotel suite before he abruptly stops and goes back to his room, which confuses her and she thinks she has a bad breath.
When they get back home, Keeley tries to talk to Roy but it seems he's been avoiding her and too busy for her. Annoyed, she sleeps with Jamie when he visits her at her house. Roy finds out about it and gets upset, but eventually apologizes for his behavior because he has no right kissing her and then just avoiding her like that, and the fact that they're not together so she can do whatever she wants to do. Roy finally asks her out for a date, which she accepts happily.
During their date, Keeley asks whether he's seeing other woman, but Roy admits that he's been doing yoga with elder women and spent some time in a G.A.Y club because he likes to release some steam with them. A paparazzi takes some pictures of them kissing which angers Roy, and in returns, takes his memory card away. Both Keeley and Roy are surprised to see there are pictures of Keeley and Ted, and she realizes that Rebecca hired a paparazzo to arranged the pictures. She confronts Rebecca about it angrily, and tells her off by saying she needs to tell the truth to Ted, or she will.
Keeley demands that Rebecca tells Ted that she tries to sabotage him and the club, or else she will not forgive her and change her feeling about her. The boss lady seems to be taken aback from her demand and seems sad that her best friend now think of her as this manipulative person. When Rupert announces that Bex is pregnant and cruelly tells her that he never wanted to have a child with her when they were married, Rebecca decides to tell Ted the truth. Meanwhile, Roy is having a problem about being benched and forgotten as a footballer but Keeley wisely tells him that being a famous footballer shouldn't define him, as the most important thing is Phoebe and herself loves him.
When Jamie visits Keeley at home, he's shocked to see Roy at her house, and apparently in a relationship. Amid tension between both men, Jamie asks Keeley for an advice about how to handle Ted Lasso's mind games especially now he's in the opposite team, but she rebuffs his complaint and say that not everyone is trying to get him. Jamie leaves in a huff especially after seeing Keeley kisses Roy. During the match against Manchester City F.C., Roy tackles Jamie to prevent the young star scored a goal but with a painful result. Roy lays on the field and not getting up because he hurt his knee and Keeley worriedly watch the whole thing. When he finally able to walked himself to the locker room, Keeley accompany him and gives him a shoulder to cry on because they both realize that he is now retired from playing football.
After Roy retired from football, Keeley is very keen for him to make something of his career, including taking up an offer from Sky Sports as a pundit on TV. Around this time, Keeley and Roy also go on a double date with Rebecca and John Wingsnight. After the double date, Rebecca asks what do they think about her date, but Roy gives a passionate speech about how she shouldn't settle with a boring nice man. She should be with someone who makes her feel like being struck by a lightning. His speech makes Keeley touched because it's an obvious love declaration for her.
Love, Actually[]
Roy accepted the pundit job at Gillette Soccer Saturday and ruffles some feathers as he curses left and right on live television to Keeley's chagrin. But she is glad to find out that the audience loves his brash attitude especially against his former coach George Cartrick. After filming, Roy thanked her for pushing and helping him finding himself, and it makes her happy because Roy dares to show his vulnerability and able to graciously accepts help from his loved ones.
Keeley is very busy as she manages to get Sam Obisanya a photoshoot with Dubai Air and also launching a dating app without pictures called Bantr, which she asks everyone to try it. She also meets Nora, Sassy's daughter, and she expresses to the teenager how much she loves her mother. However, Sam informs everyone that the airline is owned by a company called Ceritihium Oil, a corporation that is responsible for polluting widespread damage in his native home country, that he asks Rebecca to be disassociated with the sponsor. Sam also apologizes to Keeley after she had worked very hard for the players' campaign ad, which she accepts.
Keeley, Phoebe, and Roy
During Christmas, Keeley was planning to spend a romantic and sexy Christmas with Roy, but unfortunately he shows up with Phoebe and tells her that his sister is busy in the hospital, and he has to babysit his niece. Phoebe also has a problem with a bully who teased her about her bad breath, and Roy vows that he will find a dentist to help her breath. The three of them are walking around the neighborhood looking for a dentist a whole afternoon, until they manages to find one in a form of Dr. Rogers.
Dr. Rogers informs them that Phoebe's bad breath is caused by an allergic medicine, so the three of them goes to a pharmacy to get it, and also confronts Phoebe's bully, Bernard. Using cardboards, Phoebe shows some of the written words about her feelings, and Bernard apologizes to her, but she only gives her thumbs up and goes home with Roy and Keeley hand-in-hand.
Confession Is Good For The Soul[]
Keeley is starting to get fed up with Roy getting into her life too much and not giving her space. She tells Rebecca, Ted, Jamie, Higgins, and even Will Kitman and asks for some advice. Eventually, while watching Sex and the City, Roy distracts Keeley and this is the last straw for her and she snaps at Roy, citing that he does not give her any space and she wants some peace. Once Roy realised this is what Keeley had been talking to her colleagues about, he storms out. This leaves Keeley feeling upset, which continue when Roy doesn't speak with her much at work after that either. Later, when Keeley returns from work, she finds packed bags and she fears that he is moving out. She is relieved to find Roy is not moving out, and he is in fact prepared a bath for her where she could be relaxed and be alone which she greatly appreciated.
When Keeley and Roy are getting ready to attend the funeral of Rebecca's father, she expresses how much sadness to lose someone, but he keeps making jokes which she does not appreciate. At the funeral, she sees Sassy and runs towards her screaming happily which horrified everyone. Keeley then says that there is a possibility that Rebecca is seeing someone secretly. While they are in a church private room, Sassy and Keeley asks Rebecca whether she is secretly seeing someone. Deborah says that she knows, and Keeley immediately guessed that it's Sam.
During the wake, Jamie confesses to Keeley that he didn't just come back to Richmond to get away from his dad, but he came back for her. He thinks that he's becoming a better version of himself; the kind of man that she always believe he could be. He then says "I love you" to her, and then leaves. Keeley is stunned hearing his confession but doesn't say a word. Roy also confesses that he loves her so much, and the two embraces.
Roy and Keeley are shocked
Keeley's success as AFC Richmond's Head of Marketing doesn't go unnoticed and she is going to be featured on Vanity Fair's business issue as a powerful woman on the rise, and she shares her excitement with Rebecca, Ted, and Higgins.[1]
Nate asks Keeley for a new suit so they both are shopping in a very expensive boutique. He likes the suit he bought especially when Keeley compliments him. Not being used to being complimented, Nate kisses Keeley. It's obvious that the kiss freaks both of them, and he can see that she looks at him in pity.
While doing a Vanity Fair's photoshoot with Roy, she confesses that Nate kissed her. Roy thinks that it must've been an awkward situation, but he's not angry. Roy then confesses that he was talking to Phoebe's teacher for three hours and when she asked him whether he's married, he answered no and nothing else. Keeley seems to absorb this information, and what it means, and she decides to tell him that during the funeral, Jamie confessed that he is still in love with her. Roy is so shocked, he doesn't say anything, but it's obvious that both of them are upset with the confessions.
Keeley asks Higgins for an advice because near the end of Richmond's season after relegation, Bantr's investors offers to finance her opening of a PR firm and she is afraid of hurting Rebecca who was generous for giving her a job at Richmond FC. Higgins then wisely says that "Keeley, a good mentor hopes you will move on. A great mentor knows you will." Keeley then accepts the CEO position with encouragement from him, Roy, and Rebecca.[2]
Keeley is ready to leave her office when Roy gives her two plane tickets to Marbella, but she cannot accept the offer of vacation with him as she started work a week ago and has no time to go. She suggests Roy to go on a holiday by himself, but he thinks that it's her way to tell him that they're breaking up. Horrified, Keeley assures him that they're not breaking up as she will be working her ass off, and not be able to see him for the next six weeks. She tells him that she loves him and they kiss, but he looks heartbroken about it.
The Boss Lady[]
At her new firm KJPR (Keeley Jones Public Relations) office, Rebecca arrives to have lunch with Keeley. The younger woman shows off her new office, her employees - who are not enthusiastic and really dull - and an automatic opaque screen that can block the view from the office. As she's showing this, she begins to cry, citing that she's awfully busy and has to make time to sit at her desk and cry, and she has double-booked that with Rebecca's visit. Rebecca gives her a shoulder to cry on, and she even let her ruined her blouse from her running mascaras.
Keeley thinks that it sucks that everyone predicts that Richmond will ranked last and questions whether Rebecca is worried. The older woman ensures her that she is not worried, although she is worried that Ted isn't worried about Richmond finishing last. Keeley says to let Ted be Ted and everything will be alright. Rebecca agrees although she doesn't like the idea of Rupert being happy that his new club is successful, and she admits that she is no longer a bitter woman who wants to destroy his life; she just want to beat him to win. Keeley wisely tells her that sometimes she needs to let Rupert to be Rupert too.
Barbara, Keeley's CFO, interrupts their lunch and accosted her boss for spending £200 per week on flowers. Keeley admits that she buys the flowers to cheer the office up, but her Chief Financial Officer thought that flowers are waste of money as they only good for dead people and dead marriages. Feeling awkward, Rebecca asks Keeley whether they can have dinner but she says that both her and Roy are going to have a talk with Phoebe about their break up.
Later that night, Phoebe asks why they are breaking up, to which Keeley isn’t quite sure and is not really able to answer the girl's questions fully, such as how they are more busy now than they were before. Keeley reassures Phoebe that they will still see each other regularly. Phoebe thinks that it makes sense that they broke up because they only have been together for a year.[3]
At her office, Keeley tries so hard to connect with Barbara and the rest of the employees but fails as they are really boring and tense, especially her own CFO who keeps reminding her about the spending expenditure. Keeley realizes that her co-workers slash employees can't loosen up a bit.
Being A Mentor[]
At Nelson Road Stadium, Isaac McAdoo notices that Keeley and Roy broke up because he can read their body language, especially when he sees Roy giving back her stuff and she looks sad. Jamie is surprised to hear the news, and everyone heard their breaking up in the locker room. The players are upset that they broke up, even Ted almost faint. But Keeley determine to move on from the heartbreak and focuses more on her career as she is on the set, watching a commercial of alcoholic drink being made.
A woman named Shandy Fine greets her and Keeley is so happy to see her friend from her modeling days. They screams and reminiscence the past especially what happened to their model friends, and Shandy is so proud seeing Keeley in Vanity Fair magazine as a successful PR Consultant. When the directors asks Keeley to add 100 more extras for their filming so the club could looks crowded, Shandy tells them that instead of that, they could just add some strobe effects to the post and let the extras close to the camera, and it will feel really packed and crowded, and they don't have to spend more money. The directors thanked her, and Keeley praises Shandy for her help.
Keeley hired Shandy as a part of the KJPR team and for client relationship, but Barbara immediately being rude to her as she insults her education and background especially her lack of experience working in the Public Relations area. Barbara snidely and sarcastically welcomes Shandy to the firm, and it's obvious that Keeley and her friend are shocked to see her behavior. Keeley assures Shandy that she will handle it and confront Barbara about it. She tells Barbara that she cannot talk to people disrespectfully and in a rude way, not in her firm. Keeley says she believes in Shandy, and she needs Barbara to be respectful and believe in everyone too.
Notes[]
Keeley mentioned that when she was 13 years old, she took a shit in Joanna Wellington's locker because she wasn't invited to her birthday party but they patched things off a week later.