West London Under 9 Girls is a football team Roy Kent coaches after his retirement from playing football, and also featured in the Apple TV+ series, Ted Lasso. The players are from Richmond Primary School, including his niece Phoebe, with her friends Kokoruda and Monika. The club is a reference for the real football club Wetherby Athletic Junior FC Under 9 Girls in West London.
The club ethos is to provide opportunities for all abilities to play football in a safe and friendly environment, in which all its members feel valued and supported. The club encourages all members of the local community of Richmond upon Thames to get involved whether playing, coaching, administrating or simply supporting.
After Roy's retirement from AFC Richmond, he's been coaching Phoebe's football team at Richmond Primary School. He's criticizing the children like adults by swearing left and right but at the same time encouraging them to play better. Roy tells the children that they are playing like a bunch of pricks, but compliments Kokoruda for the way she put her body on the line while playing the match. She agrees enthusiastically and yells "You know it, coach!" while holding a pack of ice on her head, nursing a head injury.
Ms. Bowen reminds the coach that he shouldn't call the children a bunch of pricks, although she admits that they are a bunch of pricks, but it seems Phoebe and the rest of the team are used to it, and it doesn't bother them at all.
Roy tells Keeley Jones before the West London Under 9 Girls match that he is going to get the girls to run a 4-4-2 diamond formation because little Kokoruda girl is a beast in defense.
During the Richmond Primary School Football match, Phoebe's team lost the game, and her uncle is telling the girls that they should remember the lost and burn it to their brains. Phoebe asks for the trophies which a disappointed Roy handed the consolation trophies to the players and tell them they are all losing for nothing. Ms. Bowen once again reprimand the coach, and tells him that the important thing is that the coach cares about them.
Roy begrudgingly tells the girls that it has been an honor coaching them and he hopes everyone would come back next year, but only if they fucking mean it. It prompts some giggles from Phoebe and her friends hearing their coach swears again at them.